ABOUT ME

ABOUT ME

A creative with a background in social media, UX design, industrial design and photography. Passionate about storytelling and aesthetics, I craft compelling digital experiences that seamlessly blend design, technology and marketing.

With experience in social media management, creative direction, and product design I’ve developed an eye for detail 👀 and a strategic mindset, transforming ideas into impactful user experiences and brand identities. I’m driven by the challenge of connecting people to brands in ways that feel authentic and meaningful. ✨

Always open to collaborations, creative projects, and opportunities to push boundaries and make a difference. Feel free to reach out to create something impactful together! 🌟


As Director of Content, I led the creation of digital strategies and content for global brands like AB InBev, Burger King, DIAGEO, Nestlé, Six Flags México, Sofitel, and more. Achieving over 100 million impressions within the first weeks through influencer marketing campaigns. I collaborated closely with designers, editors, creators and brand managers to shape impactful storytelling.

A creative with a background in social media, UX design, industrial design and photography. Passionate about storytelling and aesthetics, I craft compelling digital experiences that seamlessly blend design, technology and marketing.

With experience in social media management, creative direction, and product design I’ve developed an eye for detail 👀 and a strategic mindset, transforming ideas into impactful user experiences and brand identities. I’m driven by the challenge of connecting people to brands in ways that feel authentic and meaningful. ✨

Always open to collaborations, creative projects, and opportunities to push boundaries and make a difference. Feel free to reach out to create something impactful together! 🌟


As Director of Content, I led the creation of digital strategies and content for global brands like AB InBev, Burger King, DIAGEO, Nestlé, Six Flags México, Sofitel, and more. Achieving over 100 million impressions within the first weeks through influencer marketing campaigns. I collaborated closely with designers, editors, creators and brand managers to shape impactful storytelling.

Trendsétera is a marketing agency with offices in Mexico City, New York, and Paris. Partnering with global brands like LVMH, Nestlé, AB InBev, Diageo and Coca-Cola, it uses rapid, deep cultural strategies to anchor brands in multimedia campaigns. With a focus on PR, influencer marketing, experiential marketing and digital content, Trendsétera doesn’t just define trends, it creates culture.


As Director of Content, I led the creation of digital strategies and content for global brands like AB InBev, Burger King, DIAGEO, Nestlé, Six Flags México, Sofitel, and more. Achieving over 100 million impressions within the first weeks through influencer marketing campaigns. I collaborated closely with designers, editors, creators and brand managers to shape impactful storytelling.

Trendsétera is a marketing agency with offices in Mexico City, New York, and Paris. Partnering with global brands like LVMH, Nestlé, AB InBev, Diageo and Coca-Cola, it uses rapid, deep cultural strategies to anchor brands in multimedia campaigns. With a focus on PR, influencer marketing, experiential marketing and digital content, Trendsétera doesn’t just define trends, it creates culture.


As Director of Content, I led the creation of digital strategies and content for global brands like AB InBev, Burger King, DIAGEO, Nestlé, Six Flags México, Sofitel, and more. Achieving over 100 million impressions within the first weeks through influencer marketing campaigns. I collaborated closely with designers, editors, creators and brand managers to shape impactful storytelling.

RELEVANT EXPERIENCE

RELEVANT EXPERIENCE

Director of Content
at Trendsetéra

Director of Content
at Trendsetéra

2023 - 2024, Mexico City

Trendsétera is a marketing agency with offices in Mexico City, New York, and Paris. Partnering with global brands like LVMH, Nestlé, AB InBev, Diageo and Coca-Cola, it uses rapid, deep cultural strategies to anchor brands in multimedia campaigns. With a focus on PR, influencer marketing, experiential marketing and digital content, Trendsétera doesn’t just define trends, it creates culture.


As Director of Content, I led the creation of digital strategies and content for global brands like AB InBev, Burger King, DIAGEO, Nestlé, Six Flags México, Sofitel, and more. Achieving over 750 million impressions within the first weeks through social media marketing campaigns. I collaborated closely with designers, editors, creators and brand managers to shape impactful storytelling.

Trendsétera is a marketing agency with offices in Mexico City, New York, and Paris. Partnering with global brands like LVMH, Nestlé, AB InBev, Diageo and Coca-Cola, it uses rapid, deep cultural strategies to anchor brands in multimedia campaigns. With a focus on PR, influencer marketing, experiential marketing and digital content, Trendsétera doesn’t just define trends, it creates culture.


As Director of Content, I led the creation of digital strategies and content for global brands like AB InBev, Burger King, DIAGEO, Nestlé, Six Flags México, Sofitel, and more. Achieving over 750 million impressions within the first weeks through social media marketing campaigns. I collaborated closely with designers, editors, creators and brand managers to shape impactful storytelling.

Director of Content at Trendsetéra

2023 - 2024, Mexico City

Trendsétera is a marketing agency with offices in Mexico City, New York, and Paris. Partnering with global brands like LVMH, Nestlé, AB InBev, Diageo and Coca-Cola, it uses rapid, deep cultural strategies to anchor brands in multimedia campaigns. With a focus on PR, influencer marketing, experiential marketing and digital content, Trendsétera doesn’t just define trends, it creates culture.


As Director of Content, I led the creation of digital strategies and content for global brands like AB InBev, Burger King, DIAGEO, Nestlé, Six Flags México, Sofitel, and more. Achieving over 100 million impressions within the first weeks through influencer marketing campaigns. I collaborated closely with designers, editors, creators and brand managers to shape impactful storytelling.

Freelance Content Creator

Freelance Content Creator

2019 - 2023, Greater Mexico City

Since 2019, I have worked independently with international brands, agencies, festivals, influencers and community projects to deliver photography, content production and creative consulting across social media, lifestyle and cultural events. My focus lies in building bold visuals and strategies that combine storytelling with measurable impact, creating content that resonates across audiences in Europe, North America and Latin America.


I produced campaigns and content for global brands including Grupo Modelo (Corona, Pacífico, Modelo), Burger King, Diageo (Buchanan’s, Baileys, Johnnie Walker, Smirnoff), GQ, Valentino Garavani, Puma, Sofitel, Timberland and Six Flags México. I covered major festivals and cultural events such as Corona Capital, EDC México, AXE Ceremonia, Trópico, Vaivén and GQ Men of the Year. Beyond commercial projects, I collaborated with inclusive initiatives like Revuelta Queer House and Community Club in Mexico City, developing cultural programming and strategies to strengthen queer visibility and community engagement.


My freelance work has also included consulting on creative direction and websites for agencies (e.g., Talent On The Road), collaborating with influencers and creators to support audience growth (up to 500k new followers) and executing cross-platform strategies that merge creative expression with business goals.

Assistant to Senior Vice President of Electrics/Electronics
as a Working Student at EDAG Group

Assistant to SVP of E/E,
at EDAG Group

Assistant to Senior Vice President of Electrics/Electronics
as a Working Student at EDAG Group

2022 - 2023, Munich and Ingolstadt

The EDAG Group is one of the world’s leading independent engineering service providers to the mobility industry. With around 9,000 experts at 80 sites worldwide, EDAG combines more than 55 years of engineering expertise with innovative technologies and future-oriented concepts. Its 360-degree development approach spans the entire spectrum of modern mobility and cross-industry engineering, from automotive and semiconductors to defence and medical devices. Listed on the stock exchange since 2015, the group generated sales of €822 million in 2024.


In my role as Assistant to the Senior Vice President of Electrics/Electronics, I supported cross-departmental collaboration, leadership communication and early innovation projects within a global automotive engineering environment. My responsibilities included structuring internal collaboration platforms (SharePoint, MS Teams), creating reporting systems for international teams and documenting workflows across Asian operations to drive efficiency. I prepared executive-level presentations and KPI reports for leadership groups, researched training opportunities and contributed to the development of EDAG’s AI Community, providing competitor research and communication models for over 400 participants.

Coordinator and All-Rounder
at Partyservice Rodriguez

Coordinator and All-Rounder
at Partyservice Rodriguez

2012 - 2021, greater Munich Area

Partyservice Rodríguez is a family-run Mexican catering service based in Munich, with roots going back to 1964 in Mexico City (Banquetes Rodríguez). Active in Bavaria for many years, the company specializes in authentic Mexican cuisine—ranging from finger food, buffets and multi-course menus to large-scale grill events—and also provides full-service event support. This includes tableware, furniture, décor, tents, lighting and professional teams for kitchen, bar and guest services. With capacity for up to 600 guests, Partyservice Rodríguez has served clients including BMW, Siemens, Technische Universität München, Hexal, Museum Fünf Kontinente and many private and cultural events.


Over nearly nine years at the family business, I grew from supporting daily operations to taking on increasing responsibility for client service, event planning and team coordination. I managed logistics and on-site execution, supervised staff teams and ensured seamless delivery of premium catering experiences. My role included consulting with clients, designing menus and décor concepts and coordinating service, kitchen and logistics staff to maintain consistently high standards for both private and corporate occasions.


Intern in Interior Product Integration
at BMW Group,


Intern in Interior Product Integration
at BMW Group,

2018 - 2018, FIZ (Research and Innovation Center), Munich

The BMW Group, with its brands BMW, MINI, Rolls-Royce and BMW Motorrad, is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. With a workforce of over 159,000 employees, more than 30 production sites worldwide and a sales network in over 140 countries, the company delivered 2.45 million passenger vehicles and 210,000 motorcycles in 2024, generating €142.4 billion in revenues. Sustainability and long-term thinking remain core pillars of BMW’s corporate strategy across the entire value chain.


As part of the Interior Product Integration team, I contributed to vehicle component optimization, process documentation and cross-team collaboration for BMW series development. My role included preparing management-ready presentations and reporting tools, supporting optimization analyses for interior components and simplifying production processes from SoP to EoP, ensuring faster onboarding and clearer communication within development teams.

Technical Product Designer (CAD Engineer), Apprentice
at Silberform AG

Technical Product Designer (CAD Engineer), Apprentice
at Silberform AG

2015 - 2017, Ingolstadt and Stuttgart

Silberform AG is a specialized engineering and design company with six locations in Germany, supporting leading automotive manufacturers with Class A digital surfacing, product development, model making and prototype production. With more than 75 construction engineers and surfacers, 11 design studios and advanced equipment including milling and measuring machines, Silberform delivers high-precision prototypes, fixtures and series parts. Its expertise spans CAD and surfacing software (CATIA V5, Siemens NX, Rhino, Blender, Alias, etc.), prototyping and fiber technologies and a dedicated 500 m² presentation hall for design validation.


During my apprenticeship, I specialized in product design, CAD and prototype development, gaining hands-on experience in engineering processes and collaboration with leading automotive manufacturers such as Audi, Volkswagen Group and Daimler. I designed and built prototypes and test components, applied CAD (CATIA V5) to support construction and tooling development, planned production processes and contributed to model construction and verification workflows. This role allowed me to develop strong problem-solving, process planning and cross-team collaboration skills in a fast-paced engineering environment.

CV, certificates, references, police records and travel visas can be provided upon request. Just send me an email and I will get back to you within 48h.

More about me will follow briefly.

More about me will follow briefly.

In the mean time feel free to reach out.

In the mean time feel free to reach out.

This or That

01.

Deadline pressure or endless freedom?

02.

Brainstorm or deep focus?

03.

Collaboration or solo mission?

04.

City skyline or ocean view?

05.

Chaos or control?

06.

Coffee or tea?

07.

Sunrise or sunset?

08.

Munich or Mexico City

09.

Paris or New York?

01.

Deadline pressure or endless freedom?

02.

Brainstorm or deep focus?

03.

Collaboration or solo mission?

04.

City skyline or ocean view?

05.

Chaos or control?

06.

Coffee or tea?

07.

Sunrise or sunset?

08.

Munich or Mexico City

09.

Paris or New York?

01.

Deadline pressure or endless freedom?

02.

Brainstorm or deep focus?

03.

Collaboration or solo mission?

04.

City skyline or ocean view?

05.

Chaos or control?

06.

Coffee or tea?

07.

Sunrise or sunset?

08.

Munich or Mexico City

09.

Paris or New York?

01.

Deadline pressure or endless freedom?

02.

Brainstorm or deep focus?

03.

Collaboration or solo mission?

04.

City skyline or ocean view?

05.

Chaos or control?

06.

Coffee or tea?

07.

Sunrise or sunset?

08.

Munich or Mexico City

09.

Paris or New York?

Frequently Asked Questions

02.

Favorite digital camera?

04.

Do you feel more German or Mexican?

01.

How did you end up in a great social media position?

03.

What language appears on your social media feed / fyp ?

02.

Favorite digital camera?

04.

Do you feel more German or Mexican?

01.

How did you end up in a great social media position?

03.

What language appears on your social media feed / fyp ?

02.

Favorite digital camera?

04.

Do you feel more German or Mexican?

01.

How did you end up in a great social media position?

03.

What language appears on your social media feed / fyp ?

02.

Favorite digital camera?

04.

Do you feel more German or Mexican?

01.

How did you end up in a great social media position?

03.

What language appears on your social media feed / fyp ?